Bloggers sometimes write sponsored posts about a topic that they may or may not be interested in. If you have never seen what a sponsored post might look like, I have linked to one below.
This post highlights Mirvaso and Soolantra, seeking to promote these products through the voice of a blogger and user of these treatments. Galderma pays the blogger to write about the product, providing some of the text and links to use.
Galderma Sponsored Blog Post
Diary of a Debutante: REDNESS JUST GOT REAL: TREATING THE TRIGGERS OF ROSACEA
For anyone who has experienced similar feelings of social leprosy associated with rosacea, I’m sure you’ve tried treatment after expensive treatment to mitigate your skin’s condition. About a year ago, I found a treatment that helped called Mirvaso (brimonidine) Topical Gel, 0.33%*, the first and only FDA-approved treatment developed and indicated for persistent facial redness of rosacea. It worked so well for evening out my skin tone and mitigating my skin’s inflammation without over drying or irritating.
…
I’m now incredibly excited to also try Soolantra (ivermectin) Cream, 1%, which is an FDA-approved once-daily, topical treatment for the bumps and pimples of rosacea and a powerful tool to fight this challenging condition.
This Blog
I haven’t been approached by Galderma to do a sponsored post, but do get many requests to link to this page or that page, as well as offers to pay for links. There are advertisers clearly indicated, but all I write here is my own words, not paid for by anyone.
If you want to read about what people think about Mirvaso and Soolantra go here – Mirvaso User Reviews and Soolantra User Reviews.
Thank you, David, for your tireless work in bringing together reliable sources, personal stories, and your work in highlighting and informing individuals of the PR and publicity involved in large corporations who create media to reflect ‘news articles’, blogs and the like.
As a PR student with rosacea, I am reminded that a slim can be placed on all types of information. Yours is refreshingly honest and I watch in my inbox daily for the information you have taken time to disseminate.
*slim=spin
Auto-correction :/