Wed Mar 17, 2010 12:38 pm
Galderma is investing £1 million in a consumer communications campaign for its Cetaphil cleansing and moisturising range this year.
Starting this spring, the campaign aims to raise awareness of the brand for skin conditions such as eczema, acne, rosacea, psoriasis and dry and sensitive skin.
In addition to PR activity, the campaign will include a new pharmacy education guide plus consumer information leaflets and samples for pharmacy customers. Galderma is also running radio advertising to promote the availability of the range in Lloyds pharmacy.
A new website for the brand has been launched to offer information and practical advice to sufferers of skin conditions.
The website also offers consumers the chance to join the Cetaphil members club and receive free product samples.
Tel: 01923 208950
Wed Mar 17, 2010 2:14 pm
Wed Mar 17, 2010 2:29 pm
Fri Mar 19, 2010 1:08 am
starbuck wrote:I wonder why they chose to only run them in the UK.
.This campaign reflects a prolonged and successful strategy by Galderma in their promotion of the Cetaphil brand through consumers and community. Indeed, the heavy weight pharma company has leaned heavily on viral media, social networking and other direct to consumer forums in the promotion of the star brand. The crux of this approach is the “Cetaphil, Comfortable in My Skin” program which ran last summer. Using Brickfish, a social networking tool, Galderma asked women in North America to interactively participate by completing the sentence “I feel comfortable in my skin when…” Entries were judged and the winners were awarded a Kate Spade bag packed with Cetaphil products and sent to the Bahamas for a get-a-way. This tremendously successful program built on the brand’s modest, relateable and reliable image and paralayed into a community forum for promotion
Mon Mar 22, 2010 12:48 pm
Tue Mar 23, 2010 7:12 am